Every man is odd. Or rather has his own oddities. Like entering a black-tie event with a red-bow, or wanting to mix two most absurd things to get the most amazing taste of all. These quirks are the truest thing that belongs only to him, and he is far from shying away from them. To celebrate such men, we present Simon Carter. An expression of wanting to theatrically present their quirks in a stylish and sophisticated manner. Taking inspiration from Simon Carter’s collection for India, the campaign echoes his wit and quirk in form of bizarre lines and labels. The campaign captures real-time street fashion and brings it alive with a new perspective through quirky illustrations.