Challenge : Create a captivating name, brand identity, and visual identity for our client's product, differentiating it in the market and resonating with the target audience. Our goal is to establish a strong brand identity that reflects the product's essence and values, fostering recognition and loyalty among consumers.

Project Goal: Develop a comprehensive and cohesive brand identity beyond surface-level elements. Understand the product's unique selling points, target audience, and emotional appeal to forge a profound connection and loyalty. Combining a compelling name, thoughtful visuals, and a consistent brand personality, establish a powerful brand presence with a lasting impact on consumers and market success.
 

Result:

"Indian Standard Time" is a triumph, embraced globally and by discerning Indian consumers. The brand name captures India's cultural context and the laid-back approach towards time, strengthening its identity and appeal. With a thoughtfully selected name, playful tone, and diverse flavors, it enjoys widespread recognition and loyalty, securing a prominent position in the competitive alcohol market. Celebrating life's moments, the brand leaves a lasting impact on consumers, driving industry success.